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Privacy Policy

How we handle your information.

Truly Insurance, a division of BrokerUnion Insurance Inc., is committed to protecting your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the recordkeeping requirements of the Registered Insurance Brokers of Ontario (RIBO). This page explains what we collect, why we collect it, and the choices you have.

Last updated: August 31, 2026 · Privacy Officer: hello@trulyinsurance.ca

Who we are

Truly Insurance is a division of BrokerUnion Insurance Inc., an insurance brokerage licensed by the Registered Insurance Brokers of Ontario (RIBO). As your broker, we act on your behalf when placing coverage with insurers, and we collect personal information to quote, bind, service, and renew your insurance. This policy applies to trulyinsurance.ca and to our quote, contact, referral, and careers forms.

What we collect

We only collect the personal information we need to arrange and service your insurance. This may include:

  • Information you give us — name, email, phone, mailing address, date of birth, driver's licence and vehicle details, property details, claims and loss history, and for commercial clients, business and financial information needed for underwriting.
  • Information from other sources — with your consent, we may confirm details with insurers, MGAs, premium finance providers, claims adjusters, credit and loss-history bureaus, and previous brokers or insurers.
  • Technical data — basic device and browsing information (IP address, browser type, pages visited) collected through cookies and analytics to operate and improve the site.

How we use your information

We use your personal information to:

  • provide quotes, place and renew coverage, and service your policies;
  • communicate with you about your insurance, quotes, and claims;
  • meet our regulatory, recordkeeping, and compliance obligations under RIBO and applicable law;
  • operate, secure, and improve our website and forms;
  • send you relevant offers and updates where you have consented and have not opted out.

Under PIPEDA, we collect, use, and disclose your personal information with your consent. Consent may be express (for example, when you submit a form) or implied where the purpose is obvious and reasonable. You may withdraw consent for marketing at any time using the unsubscribe link in our emails or by contacting us; withdrawing consent for marketing does not affect insurance we have already arranged or information we are required to retain for compliance.

How we share your information

We share personal information only as needed to arrange and service your insurance and as required or permitted by law. We may share with:

  • insurers and managing general agents (MGAs) to obtain quotes and place coverage;
  • premium finance providers, reinsurers, and claims adjusters involved in your policy or claim;
  • third-party service providers that support our operations, such as our brokerage management system, our quotation automation tool, and our customer relationship management platform;
  • regulators and law enforcement where we are legally required to.

We do not sell your personal information, and our service providers are engaged only to perform tasks on our behalf under appropriate safeguards.

Cookies and analytics

Our site uses cookies and analytics tools (such as Google Analytics and Meta Pixel) to understand how visitors use the site and to improve it. These tools collect aggregate or pseudonymous data, not your personal insurance details. You can control cookies through your browser settings; disabling them may affect some site features.

Third-party links

Our quote page links to third-party online raters (such as Applied Systems) and to insurer websites so you can run quotes directly. Once you leave trulyinsurance.ca, the privacy practices of those third parties apply, and we encourage you to review their policies. We are not responsible for the content or practices of third-party sites.

Data retention

We retain personal information for as long as needed to service your insurance and to meet RIBO and legal recordkeeping requirements, and for a limited period thereafter. When information is no longer needed, we destroy it securely or anonymize it.

Data security

We take reasonable safeguards to protect your personal information against unauthorized access, loss, or misuse, including encryption in transit, access controls, and staff training on RIBO and privacy obligations. No method of transmission or storage is completely secure, but we work to protect your information consistently.

Your rights

You may request access to the personal information we hold about you, ask us to correct it, or withdraw consent for certain uses. To make a request, contact our Privacy Officer at hello@trulyinsurance.ca or (519) 800-4770. We will respond within a reasonable time and may ask for details to verify your identity.

Marketing

If you consent, we may send you emails about products and offers we believe are relevant. Every marketing message includes a one-click unsubscribe link, and you can also opt out by replying or contacting us at any time.

Children's privacy

Our services are for individuals seeking insurance, and we do not knowingly collect personal information from children. If you believe a minor has provided us information, please contact us and we will take steps to remove it.

Privacy questions and complaints

For any privacy question or complaint, contact our Privacy Officer at hello@trulyinsurance.ca or (519) 800-4770, or by mail at 22 Water St S, Ste 100, Kitchener, Ontario, N2G 4K4. If you are not satisfied with our response, you may escalate to the Office of the Privacy Commissioner of Canada at priv.gc.ca.

Changes to this policy

We may update this privacy policy as our practices or legal obligations change. We will revise the “Last updated” date above when we do. Material changes will be posted on this page and communicated to clients as appropriate.

Truly Insurance is a division of BrokerUnion Insurance Inc., a RIBO-licensed Ontario insurance brokerage.

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