Built on five years of our own, and twenty more in our corner.
Truly Insurance is a division of BrokerUnion Insurance Inc., an Ontario insurance brokerage created to fix what frustrates people most about insurance: opaque pricing, call-centre queues, and annual loyalty taxes. We pair real brokers with the market reach of a national brokerage.
We're a modern insurance brokerage, not just by tech, but by principles.
Better tools matter, but they don't replace honesty, transparent pricing, and a broker who actually knows your file.
Insurance should feel like advice, not a transaction.
With five-plus years arranging coverage for Ontario families, investors, and founders, and backed by a network of brokers who've done this for over twenty years, our team grew tired of watching clients overpay for policies they didn't understand, and switch every year chasing a cheaper sticker price.
So we built Truly Insurance around three ideas: shop the whole market every time, explain it like a human, and re-shop it at renewal so loyalty finally pays. We're a real brokerage with a licensed team, not a lead-gen site or a direct insurer selling one product. Truly Insurance operates as a division of BrokerUnion Insurance Inc.
What makes a broker different
You reach a licensed person who knows your file, not a call centre queue or a chatbot loop.
We show you the quotes side by side and disclose how we're paid before you buy. No hidden incentives.
Loyalty rarely pays in insurance. We re-shop your policy every year so your price stays fair as the market moves.
When something goes wrong, we guide you through the claim and advocate with the insurer on your behalf.
Licensing, ownership, and the short version.
Truly Insurance is a division of BrokerUnion Insurance Inc., based at 22 Water St S Ste 100, Kitchener, Ontario, N2G 4K4, Canada.
We built Truly to fix what frustrates people most about insurance: opaque pricing, call-centre queues, and annual loyalty taxes. Every policy is re-shopped at renewal and supported through claims by a named broker who knows your file. Call (519) 800-4770 or email hello@trulyinsurance.ca.
The humans you'll actually talk to.
No scripts, no hand-offs to strangers. The broker who quotes you is the one who answers when you call back.
"We started Truly to make insurance personable and put advice first. The customer may not always be right, but they are always the priority."
We built this brokerage around a simple belief: insurance is advice, not a transaction. When you reach out, you'll talk to a real person within the day, usually the same hour. We'll ask what you're actually protecting, give you an honest read on the options, and tell you where one insurer quietly under-covers another, even when it doesn't suit us.
That honesty goes both ways. We won't always agree with everything, and we're not afraid to tell you when a claim or coverage choice isn't in your best interest. But you'll never have to wonder whether you're the priority. From first quote to renewal re-shop to claim day, you'll deal with the same people who know your file.
From the @trulyinsurance.ca feed.
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Tell us what you're protecting and we'll build coverage around it, not a template.